BROADCASTING VS. OTT COMPETITION: HOW TRADITIONAL MEDIA AND OTT PLATFORMS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are 후후티비 digitally distributed streaming platforms, with Netflix, Watcha, and Wavve being representative examples. As audience preferences evolve, competition between n